Trend Report Nº 01 · Autumn 2026

Three days
in Paris

One weekend, 22 to 24 August. A crawl through the city's hippest coffee bars, from a matcha house in the Marais to a seventies latte club at Bastille. This is what the counters are pouring now, and what your customers will ask for next.

Four colourful lattes side by side: turmeric gold, charcoal black, matcha green and beetroot red, each finished with latte art
Turmeric, charcoal, matcha and beetroot lattes from the Fonte superfood range

01 / 07

Five signals from the field

Different bars, different menus, the same currents underneath.

1

Matcha turned into theatre

Kura-ge whisks every bowl to order and the queue is Instagram famous. Ceremonial grade is printed on menus like a wine appellation. Matcha is no longer a flavour, it is an experience people queue for and pay extra to have.

2

The flavour map moved east

Ube, hojicha, pandan, yuzu, black sesame, white miso. The most exciting menus in Paris read like a Tokyo dessert counter, and the trend press says the same wave is rolling across the UK and US.

3

Functional is the new premium

Protein boosts at Starbucks, collagen add-ins at Café Kitsuné, golden milk as a fixture. When the drink does something for you, guests happily pay more for it.

4

Chai went craft

Concentrates are replacing powders. Pause Café, an ordinary corner bistro, brews its own chai concentrate overnight from sticky chai. When the neighbourhood bistro starts doing that, the trend has fully landed.

5

Colour is the marketing

Purple ube, pink hibiscus, layered strawberry matcha, blue spirulina. The drink is designed for the feed first, and the feed fills the room. A striking colour is free advertising every time a phone comes out.

The queue outside Kura-ge in the Marais, people waiting on the pavement by the wooden storefront
Shot on the trip: the queue outside Kura-ge. Every bowl whisked to order, and people wait for it.

02 / 07

The palette of Paris

Eight colours kept coming back, cup after cup. Together they are the look of autumn 2026.

Matcha

Still the queen. Served as glacé, mousse, tonic, bubble tea and ceremonial ritual.

Hojicha

The roasted little sister, still climbing. Searches for hojicha latte are up 173 percent.

Ube

The purple yam on half the menus we saw. Sweet, nutty and caffeine free.

Pandan

Vanilla, coconut and toasted rice in one green leaf. Named a next big coffee flavour.

Hibiscus

Tart, floral and naturally vivid pink. The infusion behind the prettiest iced lattes.

Turmeric

Golden milk has held its place on the card for years, and is now going iced.

Pistachio

The breakout flavour of 2026, carried by the Dubai chocolate wave.

Black sesame

Charcoal grey, toasty and adult. The sophisticated end of the dessert latte.

03 / 07

The crawl

Seven stops that stood out, and what they were pouring.

Kura-ge pavement sign reading maison de matcha parisienne, matcha coffee sweets and more, with two iced drinks
Kura-ge's promise on the pavement: matcha first, coffee second.
The Latte Club storefront in Paris with a red sign, green awning and wooden stools on the pavement
Latte Club at Bastille: red sign, green awning, stools straight onto the pavement.
A Paris brasserie terrace with a giant teddy bear seated at one of the tables
Terrace season, with the occasional soft regular.

Kura-ge

Le Marais

A matcha house, not a coffee bar. Pesticide-free Japanese matcha and hojicha, every bowl whisked to order, and a line out the door that Instagram built. The clearest proof that matcha is now an experience economy.

Café Kitsuné

Palais-Royal

The fashion label's café runs a flavour lab: white matcha latte with white chocolate, yuzu and honey latte, black sesame choco, pistachio latte, white miso praline, yuzu matcha fizz. Collagen as an add-in, and a laptop-free room.

Latte Club

Bastille

Seventies interior, house ceramics, and matcha in every direction: pistachio, peanut butter, rose, iced yuzu, iced cherry, lychee matcha tonic.

The Coffee

Le Marais

Brazilian-born, Japanese-minimal, cashless kiosks. Tiramisu latte hot or iced, and a pink iced latte on hibiscus infusion. Dessert in a cup captures the pastry spend without the pastry case.

A/ Café

Rue de Rivoli

Matcha glacé with banana, matcha glacé with blueberries and ube, matcha mousse on coconut water, coffee glacé under thick cream foam.

BNSH Bar

Signature drinks

The Baby Got Back latte: hot chocolate with peanut butter, coffee and milk. Also hojicha latte, strawberry milk, and pumpkin spice already on the board in August.

Pause Café

Bastille

A classic corner bistro that brews its own chai concentrate overnight from sticky chai. Premium chai concentrates like Say When's masala are spreading through grab-and-go too.

And everywhere

Across the city

Protein-boosted drinks at Starbucks. Ube on menu after menu. Espresso poured over orange juice. And a full milk choice with flavoured cold foam is simply expected now, not a novelty.

04 / 07

The receipts

Menu boards photographed on the trip. Matcha sells for a euro more than cappuccino, oat milk and fruit pearls are priced as upgrades, and the trend drinks on these boards are a scoop or a pump away from the range on the next slide.

A pavement chalkboard listing espresso at 2.50, latte at 4.50, cappuccino at 5, golden latte and chai latte at 4.50, and matcha and iced matcha at 6 euro, with a euro more to sit in
Golden latte and chai latte sit in the middle of an ordinary coffee list, and matcha is 6 euro where the cappuccino is 5. The trend drinks carry the premium.
A backlit matcha menu board listing matcha latte 6 euro, hojicha latte 6 euro, strawberry matcha 6.50, banana milk matcha 7.50, blueberry ube matcha 7 and coconut matcha cloud 7
A/ Cafe's board on Rue de Rivoli: hojicha at 6 euro, blueberry ube matcha at 7, cold foam and syrup shots as paid extras.
A shop window poster headed decouvrez nos nouvelles boissons showing layered strawberry matcha and mango matcha drinks held in a hand
New drinks in a Paris patisserie window: strawberry and mango matcha at 6.50 small, 7 medium, oat milk at plus 60 cents, mango pearls at plus 50. Every upgrade is priced.
A seasonal drinks poster from The Coffee showing tiramisu latte 5.40, tiramisu iced latte 6.60 and pink iced latte 6.40
The Coffee's seasonal board: tiramisu latte at 5.40, and a pink iced latte built on hibiscus infusion and oat milk at 6.40.
A chalkboard menu listing espresso 3, flat white 5.50, chai latte 6, matcha latte 6, ube latte 6 and bumble coffee 6.50
Ube latte and bumble coffee, hand-chalked next to the espresso. The trends have reached the everyday board.
The BNSH signature drinks board with the Baby Got Back latte and a pumpkin spice latte with homemade pumpkin syrup
BNSH's signature board: a peanut butter latte with its own name, and pumpkin spice already on in August.

05 / 07

Already on your shelf

Almost everything Paris is pouring is one order away. Every item below is in stock at Baristas Choice today, and the whole store is 20 percent off at checkout, applied automatically.

Bring Paris to your menu

The four Fonte PURE tins side by side, including Ceremonial Grade Matcha

The ceremonial matcha ritual

Fonte PURE Ceremonial Grade Matcha€ 16.95

The words ceremonial grade on your menu, backed by the real thing. Whisk it in view of the room.

Hojicha being poured from a blue jug into a wooden cup next to the Fonte Hojicha Latte pouch

Hojicha, the next matcha

FONTE Hojicha Latte€ 21.95

Toasty, nutty and low in caffeine. On the menu before your competitors find a supplier.

Two purple ube iced lattes next to the Fonte Ube pouch and a gold scoop

The purple drink Paris photographs

FONTE Ube Latte€ 21.95

Also as a pump-and-pour concentrate for speed at peak hour, € 28.95.

A layered iced pistachio mocha in a glass with chocolate pieces beside it

The flavour of 2026

Fonte Gourmet Pistachio Sauce€ 10.95

Pistachio latte, pistachio matcha, pistachio mocha. One bottle covers the whole trend.

Fonte chai concentrate bottle laid flat beside a chai latte with latte art, star anise and cinnamon

Craft chai without the overnight labour

FONTE Speciality Concentrate Chai€ 28.95

The house-made serve Pause Café brews overnight, ready in seconds per cup.

Fonte Golden Turmeric Latte pouch with an iced golden latte and a bowl of turmeric powder

Golden milk, the fixture

FONTE Golden Turmeric Latte€ 28.95

Or Fonte PURE Turmeric at € 12.95 for the clean-label version. Serve it iced for the 2026 twist.

A barista pours a shot into an iced drink on a cafe counter next to the High Protein Blend pouch

The protein boost

FONTE High Protein Blend€ 18.95

One scoop turns any latte or frappé into a functional drink at a premium price.

Fonte Pumpkin sauce bottle on a rust-red backdrop beside a whipped pumpkin drink

September is coming

Fonte Gourmet Pumpkin Spice Sauce€ 10.95

Paris already has pumpkin spice on the board in August. The syrup version is € 9.95.

A hand holds the pink Fonte Pitaya Latte pouch against a pink backdrop

Pink, without fruit prep

FONTE Pink Pitaya Latte€ 21.95

The boldest natural pink in the range, with Raspberry Chai at € 9.55 as the fruity chai option.

Fonte African Rooibos Latte pouch with a rooibos latte, vanilla syrup bottle and a bowl of rooibos powder

The caffeine-free red espresso

FONTE African Rooibos Latte€ 28.95

Deep red, naturally caffeine free, and just as good as a cappuccino. Evening proof.

06 / 07

The watch list

Trends we saw in Paris that are not in the range yet. Worth watching, and some are worth stocking.

Pandan

Would slot naturally into the superfood latte range next to ube. A syrup or latte powder covers it.

Yuzu

One yuzu syrup covers the citrus tonics and yuzu matcha serves seen all over the city.

Black sesame

A latte powder or sauce would complete the Asian flavour set alongside hojicha and matcha.

Tapioca pearls

The frappé and concentrate lines are already boba-ready. Pearls alone would unlock a bubble tea menu.

Collagen

Pairs with the High Protein Blend for a functional add-in shelf.

Miso praline

Sweet and savoury is having a moment. A miso caramel sauce would extend the gourmet line.

Tiramisu

Dessert as a drink. A tiramisu syrup or frappé would sit naturally next to Cookies and Cream.

07 / 07

Paris runs on ideas
you can pour.

Every product in this report ships across Europe from Baristas Choice, with 20 percent off applied automatically at checkout. No minimum order.

Latte Club's illuminated menu wall listing a matcha bar with matcha pistache at 8 euro beside a cappuccino at 5.50
Latte Club's wall, where matcha pistache is 8 euro and the cappuccino is 5.50. The menu board is the marketing.
Browse the range at baristaschoice.eu

Questions, or a quote for a larger order? Email info@baristaschoice.eu

Baristas Choice
De Netelhorst 9c, 8051 KE Hattem, Netherlands
baristaschoice.eu · info@baristaschoice.eu

Field notes gathered in Paris, 22 to 24 August 2026.

Trend figures referenced: hojicha latte search growth via Google Trends as reported by Country and Town House; protein drinks and cold foam growth via Starbucks press releases; pandan and hojicha coverage via Perfect Daily Grind; matcha menu growth via Tastewise. Photography: shot on location in Paris by the Baristas Choice field team, plus the Fonte studio archive.